Top 5 Ways To Drive Traffic To Your Website
Imagine droves of traffic flooding your website even while you sleep… sounds like the same empty promise many internet gurus make right?…
Well, before I give you the top 5 ways to drive traffic let’s get one thing clear… it’s not about the amount of traffic you bring to your website… it’s about the amount of buyers you bring into your website…
The difference?
Targeted traffic is not the same as plain traffic… I rather drive to my website 1000 people who will buy rather than 100,000 people who don’t have interest in what I’m selling… make sense?
So with that being said, here are my top 5 ways to drive traffic to your website
Display Networks
This is possibly one of the largest advertising mediums online and for some reason one of the least competitive… well I guess that depends on the market, but overall I think it’s less competitive.
Now the display network uses both text ads and image ads. Image ads have outperformed all my text ads… and reason for it is because a text ad usually appears with other text ads and its harder for it to stand out. An image ad on the other hand tends to appear on it’s own and it stands out more…
CPA (Cost Per Action)
Cost per action is when you pay only after someone has taken an action on your website, such as sign up to your newsletter or download a report. This used to be available only through affiliate networks, but now Google AdWords has made this available inside their platform…
This is a great way to build up a business because if you know your numbers you know how much you are willing to pay per lead you get.
CPM and Media Buys
Cost per thousand (CPM) and media buys go hand in hand. It’s essentially the same as the display network except it is manual. You basically go to websites related to your product and buy advertising space in their website. They usually charge per thousand impressions.
CPM is also available in platforms like Google AdWords and Microsoft AdCenter, but when you talk to websites directly you can often get better deals or advertise in high traffic websites that you wouldn’t be able to reach through one of these platforms…
Pay Per Click
Pay per click is great for testing your marketing and sales funnel. You can get a lot of traffic, but the massive traffic usually comes from one of the sources above.
The great thing about pay per click is that it’s targeted and you can find your highest converting keywords which you can then use to advertise in the display network. The display network will find websites related to those keywords and you can then search through those websites and find other similar ones where you could potentially do media buys.
I use this as a discovery tool and for marketing testing.
It’s no secret that Facebook is kicking butt in online traffic and that you can get targeted traffic based on people’s interests. It can be a little tricky because not every facebook user has all their interests listed and some markets don’t do well when you drive traffic outside of facebook.
Many times you have to direct traffic into a fan page and then try to get them into your website from there…
Well, that’s what I have on my list… I haven’t tried some methods like Cost Per View, and I specifically excluded free traffic sources like article marketing, social networks, etc. The only free traffic source I would include on this list would be SEO.
I don’t include it as a top way because it takes time to get good traction. If you have good quality content and use the methods above, your SEO will kick in faster without any kind of magic voodoo or link building tricks.
