Writing Copy That Sells

Building a business is nothing more than finding a problem and offering a solution for it. It is good practice to write copy for your product before it is even produced… This may sound impossible, but the reality is that marketing should drive operations and not the other way around. Good marketing comes from good…

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A 3-Pronged Approach To Writing Copy That Sells

Writing copy is still one of the most profitable activities a business owner can do, except maybe spending time convincing a superstar copywriter like John Carlton or Gary Bencivenga to write it for you without ripping your eye out and draining your bank account… The problem with most copy is that it’s boring. Even when…

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