Pay per click is becoming history… it really is… Cost per Thousand (CPM) and Cost per Action (CPA) have outperformed every PPC campaign I’ve ran with Google AdWords…
But pay-per-click remains part of my marketing strategy for one big reason… TESTING…
Success with AdWords used to be a matter of split testing your [...]
Articles tagged with: Google AdWords CPM VS CPA
Written By: Jorge on August 3, 2011
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