Using events and product launches to grow my business

Angel’s landing at Zion national park is considered a strenuous and dangerous hike, with narrow paths and one thousand feet drop offs on either side… The view from the top shows you miles of the virgin river and scenic canyons from a thousand feet perspective as if you were flying over the canyon.. On average…

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I’m learning to be more productive!

Snowboarding in Whistler BC Canada

I’m sitting here at Whistler, B.C. thinking about how much easier it is to be productive when you do LESS “work” and MORE of what you love to do. When I started marketing online I thought I had to do everything… Web design Email marketing Social media Google AdWords Video marketing Facebook ads SEO Blogging…

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How to Market On YouTube

One of my friends has recently asked me to share how I used YouTube to market my businesses, generate leads and most importantly monetize YouTube!! While YouTube does have a monetizing program, that was not my strategy. There are “YouTubers” who post a video, usually entertainment type of video, get 1 million views per video…

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Beer Wine Lion Beach Tour

Carnival Imagination Catalina Island Ensenada Cruise

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The Mojito Tour

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Your Customer Avatar

When I was working in real estate I learned one thing about people… we are all listening to the same radio station – WIIFM… what’s in it for me?? Creating a customer avatar is about finding groups of people who share similar characteristics, wants and needs… you niche down until your market becomes too narrow……

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Compassionate Human Connection Is The Best Marketing

Customer Blindness is when you fall in love with your product or solution to the point where you can no longer relate to your customer. Often times we get so fired up because we want people to see a result that we forget where they currently stand. When I got started in my network marketing…

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Are You Truly Coachable?

One of the biggest mistakes you can make is to think that you “get it” before you have the results you want. One of the biggest lessons I’ve learned in business is that WE (yes, ALL of us) tend to be very resistant to “new” information. This is specially true when we have a business…

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Rack The Shotgun

Here are some amazing insights I learned from Perry Marshall’s 80/20 book Chapter 2 At age 17, my friend John Paul Mendocha dropped out of high school, hitchhiked to Vegas and hustled for four years as a professional GambIer. Every day, 50,000 people were showing up in Sin City expecting to go home with some…

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The Thank You Economy by Gary Vaynerchuk

The online marketing landscape is shifting. The pendulum had swung to the end where everything was automated and there was little interaction with people. Little by little people started to interact with their customers more and more and we entered the Web 2.0 space. People just wanted to make sure they were dealing with real…

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