3 Things You Need To Start A Business Online
People see the internet as some crazy, uber-technological way to make money open only to techies and geeks that know all about building websites and them complicated advertising mediums we refer to as Pay-Per-Click (PPC), Search Engine Optimization (SEO) and such…
… but the truth is, that online business is no different that a typical brick-and-mortar business…
There are two things you need to run a business: you need a product or service to sell, and you need a market to sell to…
That is as true online as it is offline…
What separates online businesses from offline businesses is the medium chosen to advertise… There are many brick-and-mortar businesses who are using the internet to advertise, but not all of them are online, and few of them know who to use the internet to drive business…
True online businesses, are businesses that advertise only online… many successful businesses are using both online and offline mediums to advertise… they mail postcards, post ads or inserts on local newspapers, advertise on Google, facebook, etc….
… but they both have a product or service to sell…
If you want to know the three things a business needs to succeed is everything I’ve mentioned until now… a product or service to sell, a list of prospects to sell to, and a way to let those prospects know that you have a product or service for them…
Products/Services, Prospects, Marketing…
It’s not rocket science… go to Google and search “how to _____”… whatever… play golf, build a deck, etc. Search anything you can think on how to and there will be BUSINESSES with a product, using Google as their marketing medium to reach their prospects looking to learn how to _______ (fill in the blank)…
… That’s information marketing…
… but, business is not limited to selling information (information marketing)… search wedding favors, and low and behold you’ll come across websites like “My Wedding Favors”, which sell exactly that… and they are using Search Engine Optimization to reach their prospects looking for wedding favors…
… that site by the way was started by one of the creators of StomperNet, which was one of the biggest product launches online, and a course I went through that changed the way I did business online forever…
At the risk of being redundant, I will give you one more example of business… how about Coca Cola… their product? well, they have multiple products, but we’ll stick to soda… that’s what they sell and they use TV, Billboards, and god knows how many other marketing mediums to reach their prospects…
The point is, you need a product, prospects to sell to and marketing to let those prospects know you have something for them…
I can not break this down into simpler terms… product, prospects, marketing…
There is one more thing that brings all of this together… the product is a solution to a prospect’s problem or need… marketing is just the way you articulate how your product is supposed to solve or satisfy the need your prospect has…
You play golf, but can’t hit the ball straight?… guess what, there are products out there that solve that problem… that is exactly what business is… solving problems…
Now, how do you make tons of money from that one product? you don’t… you make tons of money by having multiple products which you can sell to the same list of prospects…
… that’s the secret few internet marketing gurus ever talk about, yet they all do it…
So… what exactly does it mean to start a business online?
Well, it just means you are going to be using the internet to let people know about your products or services… you are going to set up a website so people can learn about your products or services and you are going to drive traffic to your website…
If you are reading this, you have the skill necessary to do all of this…
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